Flora and Story is a bucket-list experience created for those who love beauty, travel, and unforgettable moments. No previous experience is required, only curiosity, an open mind, and a love for flowers.

It is also designed for entry-level wedding planners, aspiring event stylists, and anyone who wishes to deepen their floral knowledge, build international connections, and gain hands-on experience in a truly immersive setting.

Ticket Options:

€2,900 - Early Bloom Access – Offered at a special rate for the first 10 participants. This tier honours those who help the story begin.

€3,250 - General Access – Standard entry for the full experience, equally rich in connection, artistry, and inspiration.

Your experience with Flora & Story begins in Amsterdam.

Flights and accommodation are not included in the program and are arranged individually by participants.

We are, of course, happy to share recommended hotels and guidance to help you plan a seamless and beautiful stay in the Netherlands.