The Experience
What you will experience
3 days that will transform your relationship with flowers and yourself.
This is an experience you surrender to. Flora & Story is a 3-day immersive journey where flowers, culture, creativity, and human connection come together in the Netherlands. From the moment you arrive, every detail is taken care of, allowing you to focus only on learning, creating, connecting, and being inspired.
This is what you will experience.
Being welcomed and taken care of from the moment you arrive: Airport pick-ups from Amsterdam Airport to your chosen accommodation
A thoughtful welcome: A beautifully designed welcome pack and a special Flora and Story keepsake
Moving through the Netherlands together: Private group transfers between all scheduled locations in Amsterdam and the Dutch countryside
A front-row seat to King’s Day: Experience the Netherlands’ most beloved celebration from a private canal boat, floating through Amsterdam’s canals amid colour, music, and festivity.
Creating with your hands: Hands-on floral masterclasses guided by Nadia Duran and Samar Shawareb, and other international experts
Working with beauty: All workshop materials and fresh seasonal florals
Sharing long, unforgettable moments: Curated meals throughout the program, featuring a floral-inspired gastronomy experience by renowned Chef Michael Cervino
Walking through legendary tulip fields: Guided visits to iconic tulip fields and world-renowned greenhouses
Experience moments usually reserved for insiders: Exclusive styled experiences and behind-the-scenes access to Dutch floral culture
Have your story beautifully captured: Dedicated photo and video gallery for each participant, with professional content to share and keep
Connect with a small circle of like-minded people: Intimate networking opportunities with like-minded creatives
A grand finale celebration: Celebrate on one of Amsterdam’s iconic rooftops, closing the journey with breathtaking views over the city
Flora & Story: The Daily Flow
3 Days of Beauty, Inspiration & Discovery
Day 1
Blooming Welcome on King’s Day
Monday, 27 April 2026
Day 2
Floral Foundations in the Field
Tuesday, 28 April 2026
Day 3
Petals in Motion
Wednesday, 29 April 2026
Be Part of the Story
3 Days of Flowers, Culture & Connection
Flora and Story is a bucket-list experience created for those who love beauty, travel, and unforgettable moments. No previous experience is required, only curiosity, an open mind, and a love for flowers.
It is also designed for entry-level wedding planners, aspiring event stylists, and anyone who wishes to deepen their floral knowledge, build international connections, and gain hands-on experience in a truly immersive setting.
Ticket Options:
€2,900 - Early Bloom Access – Offered at a special rate for the first 10 participants. This tier honours those who help the story begin.
€3,250 - General Access – Standard entry for the full experience, equally rich in connection, artistry, and inspiration.
Your experience with Flora & Story begins in Amsterdam.
Flights and accommodation are not included in the program and are arranged individually by participants.
We are, of course, happy to share recommended hotels and guidance to help you plan a seamless and beautiful stay in the Netherlands.