Floral Storytelling & Hands-on Design
Awaken your creativity through the art of floral storytelling
Flora and Story is a first-of-its-kind entry-level Floral Masterclass created specifically for wedding planners, aspiring event professionals, and ANYONE with a passion for flowers, no prior floral experience required.
Whether you’re building a career, fulfilling a lifelong dream, or ticking something off your bucket list… this 3-day journey through the heart of the Netherlands, the world’s floral capital, blends hands-on discovery, industry insight, and unforgettable, bucket-list floral experiences.
Curated by global wedding experts Nadia Duran and Samar Shawareb of Arabia Weddings, Flora and Story opens the doors to flower farms, iconic greenhouses, and the untold stories behind the blooms, offering a welcoming space to build floral confidence, unlock creativity, and form meaningful industry connections, one petal at a time.
This is for you
If you are part of a creative industry and want more than just inspiration. Flora and Story Masterclass offers hands-on floral education, direct access to growers, and a stunning introduction to the Netherlands as a global floral destination.
Whether you are building your career or nurturing a creative passion, you will wander tulip fields, dine among blooms, and step inside world-renowned greenhouses, all while gaining practical skills, international connections, and unforgettable memories that grow far beyond the class itself.
For Dreamers Ready to Create
Where Petals Speak
A Curated Experience Where Flowers Tell Stories
Ready to turn your passion for petals into something unforgettable?
This 3-day masterclass in the heart of the Netherlands is crafted for wedding planners, emerging event professionals, and flower lovers of all kinds. No experience? No problem. Just bring your curiosity, we will take care of the rest.
Your journey starts now.
Airport pick-ups from Amsterdam Airport to your chosen accomodation
Private group transfers between all scheduled locations in Amsterdam and the Dutch countryside
Hands-on floral masterclasses guided by Nadia Duran and Samar Shawareb and other international experts
All workshop materials and fresh seasonal florals
Curated meals throughout the program, featuring a floral-inspired gastronomy experience by renowned Chef Michael Cervino
Guided visits to iconic tulip fields, flower farms, and world-renowned greenhouses
A canal boat journey on King’s Day, celebrating the Netherlands’ most iconic tradition in unforgettable style
Exclusive styled experiences and behind-the-scenes access to Dutch floral culture
A dedicated photo and video gallery for each participant, with professional content to share and keep
Intimate networking opportunities with like-minded creatives
A grand finale event on one of Amsterdam’s iconic rooftops, closing the journey with a breathtaking view of the city
A beautifully designed welcome pack and a special Flora and Story keepsake