The Experience
What you will experience
A Sensory Experience Where Every Petal Tells a Story
Ready to turn your passion for petals into something unforgettable?
This 3-day masterclass in the heart of the Netherlands is crafted for wedding planners, emerging event professionals, and flower lovers of all kinds. No experience? No problem. Just bring your curiosity, we will take care of the rest.
Your journey starts now.
Airport pick-ups from Amsterdam Airport to your chosen accomodation
Private group transfers between all scheduled locations in Amsterdam and the Dutch countryside
Hands-on floral masterclasses guided by Nadia Duran and Samar Shawareb and other international experts
All workshop materials and fresh seasonal florals
Curated meals throughout the program, featuring a floral-inspired gastronomy experience by renowned Chef Michael Cervino
Guided visits to iconic tulip fields, flower farms, and world-renowned greenhouses
A canal boat journey on King’s Day, celebrating the Netherlands’ most iconic tradition in unforgettable style
Exclusive styled experiences and behind-the-scenes access to Dutch floral culture
A dedicated photo and video gallery for each participant, with professional content to share and keep
Intimate networking opportunities with like-minded creatives
A grand finale event on one of Amsterdam’s iconic rooftops, closing the journey with a breathtaking view of the city
A beautifully designed welcome pack and a special Flora and Story keepsake
Flora & Story: The Daily Flow
3 Days of Design, Culture & Connection
Day 1
Blooming Welcome on King’s Day
Monday, 27 April 2026
Day 2
Floral Foundations in the Field
Tuesday, 28 April 2026
Day 3
Petals in Motion
Wednesday, 29 April 2026
Be Part of the Story
3 days of floral artistry and connection
Flora and Story Masterclass is designed for entry-level wedding planners, aspiring event stylists, and newcomers to the creative industries who want to deepen their floral knowledge, build international connections, and gain hands-on experience in an immersive setting.
Ticket Options:
€2,900 - Early Bloom Access – Offered at a special rate for the first 10 participants. This tier honours those who help the story begin.
€3,250 - General Access – Standard entry for the full experience, equally rich in connection, artistry, and inspiration.