Day 1
Monday 27th April 2026
Experience Day 1
Day 1 - King’s Day Floral Canal Celebration
Step into one of the Netherlands’ most extraordinary traditions in the most unforgettable way possible.
You will board a beautifully styled private boat, transformed into a floating floral dream in the signature Flora & Story aesthetic. As Amsterdam explodes into a sea of orange, music, and joy, you will glide through the historic canals and experience King’s Day as the Dutch do: from the very heart of the celebration.
This is a front-row seat to one of the world’s most joyful national celebrations, reimagined through flowers, beauty, and connection.
As the city celebrates all around us, this moment marks the official opening of your Flora & Story journey.
Blooming Welcome on King’s Day
Experience
Time
King’s Day Floral Canal Cruise
Your experience includes:
A floral-styled private boat cruising through Amsterdam’s iconic canals on King’s Day
Welcome cocktails inspired by Dutch traditions
Curated music to set the atmosphere and celebrate the moment
Official opening by Nadia Duran & Samar Shawareb, sharing the story and vision behind Flora & Story
Gifting of bespoke floral welcome bags
Content Creators on board to capture portraits, group photos, and candid moments against the extraordinary King’s Day backdrop
This is where strangers become a community, where the journey begins, and where your Flora & Story experience truly comes to life.
Evening Add-on (Optional)
Free time to explore Amsterdam’s King’s Day street celebrations, with curated suggestions provided.