Day 1
Monday 27th April 2026
Experience Day 1
Immerse yourself in the joyous, orange-filled energy of King’s Day, The Netherlands’ most beloved celebration, as you drift through Amsterdam’s iconic canals, letting the festive spirit spark creativity and connection.
Blooming Welcome on King’s Day
Experience
Time
King’s Day Floral Canal Cruise
Guests step aboard a beautifully decorated boat, styled with fresh florals in the signature Flora and Story aesthetic. As the city comes alive in a sea of orange, music, and celebration, participants will experience the canals the way the Dutch do, as the beating heart of King’s Day.
Includes:
Welcome cocktails inspired by Dutch traditions
Music to set the atmosphere
Official opening by Nadia & Samar, sharing the story of Flora and Story
Gifting of bespoke floral welcome bags
Symbolic “unity bloom” pin to wear throughout the masterclass as a sign of belonging
Content Opportunity:
Professional photographer on board to capture portraits, group photos, and candid content amidst the vibrant King’s Day backdrop.
Evening Add-on (Optional)
Free time to explore Amsterdam’s King’s Day street celebrations, with curated suggestions provided.