Day 2
Tuesday 28th April 2026
Experience Day 2
Day 2 — Inside the World of Flowers
Spend the day immersed in the heart of the Dutch floral world, inside the extraordinary VOORN SPRAY ROSES greenhouse, where some of the world’s most beautiful Spray Roses are born.
From morning coffee among endless blooms to hands-on masterclasses with leading floral experts, you will learn how flowers are grown, selected, combined, and brought to life through design. You will explore color, form, seasonality, and the hidden stories behind each stem and create with your own hands in an inspiring, real working floral environment.
The day concludes with an unforgettable floral gastronomy experience with renowned chef Michael Cervino, where flowers, creativity, and cuisine come together in a truly sensorial celebration.
Floral Foundations in the Field
Experience
Time
Transfer to greenhouse - Arrival, coffee and morning tea
08:00 - 09:00
Welcome & Introduction - “Flowers as universal language”
Session by Nadia Duran and Samar Shawareb
09:00 - 09:30
Session 1: Flower Families 101
Intro to key flower types: roses, peonies, hydrangeas, tulips, orchids, ranunculus, foliage, etc.
Session by Nadia Duran
09:30 - 10:30
Session 2: Seasonal Awareness & Global Sourcing
From seasons to supply chains: A practical look at what blooms when, where, and how to source globally.
Session by a Leading Flower Export Industry Expert
10:30 - 11:30
Session 3: Color Theory & Floral Harmony
Understanding palettes, contrasts, moods. Discovering how palettes and contrasts shape mood.
Session by an International Floral Master
11:30 - 12:30
Lunch in the greenhouse - Floral - inspired cuisine
12:30 - 13:30
Session 4: From Bucket to Beauty
Hands - on basics: how to prep flowers, open roses, manage stems, hydrate and handle.
Session by an International Floral Master
13:30 - 15:30
Floral Gastronomy Dinner by Chef Michael Cervino
An unforgettable dining experience where art, fragrance, and flavour intertwine. Enjoy a candlelit dinner served at the magnificent floral table you have helped create, surrounded by blooms, stories, and music. The evening will invite you to savour every sense.
18:00 - 20:00
The Floral Transformation Experience: Participants change outfits, style themselves, and step into a fully curated floral setting to create their own content and imagery.