Experience Day 3

Day 3 - The Ultimate Flower Dream

This is the day most people only ever dream of.

You will step into the heart of the Netherlands’ most iconic landscapes and floral worlds through doors that are rarely open to the public. Guided by insiders, you will journey through legendary tulip fields, visit, and go behind the scenes of world-renowned greenhouses where some of the world’s most beautiful flowers are born.

You will cycle through endless rivers of tulips, surrounded by colour in every direction, and in the middle of this living painting, you will sit down to a floral-inspired lunch in one of the most iconic landscapes in the Netherlands.

This is one of those rare days that stays with you forever. This is the Netherlands at its most magical, and you are living it.

Petals in Motion

Experience

Time

Tulip Trail by Bike
A gentle guided cycling tour through blooming tulip fields with floral trivia stops.

07:00 - 09:30

Picnic Brunch in the Fields
True bucket - list moment: lunch in the heart of the tulip fields.

09:30 - 12:00

Grower Immersion (Choose 2 track)
In small groups, participants will visit 2 greenhouses of their choice — from orchids and hydrangeas to peonies, lilies, and roses.

Each visit includes:

A warm welcome with drinks and an introduction from the grower (15 minutes)
A hands-on lesson in flower handling and care (30 minutes)
An interactive Q&A session, with time for video and photography (30 minutes)

12:00 - 16:00

Final Recap Gathering

Presentations from each team about what they learned at the greenhouses

Prizes for the most insightful team

17:00 - 18:00

Flora & Story Rooftop Farwell
An iconic Amsterdam rooftop sets the stage for our floral-inspired closing cocktail party - an evening to celebrate sponsors, toast to new friendships, and share in blooming futures against the city skyline.